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ALEXA DE PAULIS

CREATIVE DIRECTION / CAMPAIGN STRATEGY FOR 'HARDENED HEARTS' CASETIFY X OLIVIA RODRIGO | SHOT BY MASON POOLE | IN COLLABORATION WITH CASETIFY CREATIVE + SCOUT LAB

ART DIRECTION FOR AMIKA HOLIDAY 'AMIKAVERSE' 2023 CAMPAIGN | SHOT BY IAN SHIVER | STYLED BY KELSI WINDMILLER | ILLUSTRATIONS ALEX VALENTINA

ART DIRECTION FOR AMIKA WEBSITE REFRESH 2023 | SENIOR UXUI DESIGNER CAMERON SCOTT | DEVELOPED BY ROSWELL NYC

CREATIVE DIRECTION / DESIGN/ CONCEPT FOR 'OUTRE JOURNAL'  | PHOTOS BY CAROLINE BROWN

ART DIRECTION FOR AMIKA HANDWASH 2023 | SHOT BY JESS RICHMOND + PHILLIP LE | STYLED BY JACQUELINE DRAPER 

ART DIRECTION FOR AMIKA ON LOCK CAMPAIGN | SHOT BY JESS RICHMOND + PHILLIP LE | STYLED BY ERICA LUTZ | HAIR BY NAEEMAH LE FOND | MAKE UP MARI SHTEN

ART DIRECTION / STYLING FOR FEMMUE 2019 | SHOT BY SOPHIE SAHARA | CA CREATIVE

ART DIRECTION FOR AMIKA SOCIAL EVERGREEN 2023 | SHOT BY JESS RICHMOND + PHILLIP LE | STYLED BY ERICA LUTZ

DIGITAL ILLUSTRATION 'SPOOKY BOOTS' 2020

ART DIRECTION FOR AMIKA HOLIDAY 'AMIKAVERSE' 2023 CAMPAIGN | SHOT BY IAN SHIVER | STYLED BY KELSI WINDMILLER 

CREATIVE DIRECTION / CAMPAIGN STRATEGY / OOH DESIGN  FOR 'HARDENED HEARTS' CASETIFY X OLIVIA RODRIGO  2022 | SHOT BY MASON POOLE | IN COLLABORATION WITH CASETIFY CREATIVE + SCOUT LAB

ART DIRECTION FOR AMIKA HOLIDAY 2022 WITH MORGAN BOURDEAU | SHOT BY JESS RICHMOND + PHILLIP LE | STYLED BY KENDYLL LEGIER | HAIR BY NAEEMAH LE FOND | MAKE UP MARI SHTEN

DIGITAL ILLUSTRATIONS FOR ALLURE X ANYWEAR COLLABORATION 2020

ART DIRECTION / DESIGN/ STRATEGY

OF CERE |  SCOUT LAB | WEB DESIGNER SOPHIE WESTFALL

ART DIRECTION / STYLING FOR SATURDAY SKIN, SHOT BY SAM DEITCH | CA CREATIVE

ART DIRECTION FOR AMIKA SOCIAL EVERGREEN  | SHOT + STYLED BY HEIDI'S BRIDGE

DIGITAL DESIGN FOR BANDIER X NIKE STEALTH LAUNCH 2020

BRAND IDENTITY FOR BESEDER 2022

ART DIRECTION / DESIGN/ STRATEGY OF CERE |  SCOUT LAB

CREATIVE DIRECTION / CAMPAIGN STRATEGY FOR 'HARDENED HEARTS' CASETIFY X OLIVIA RODRIGO | SHOT BY MASON POOLE | IN COLLABORATION WITH CASETIFY CREATIVE + SCOUT LAB

ART DIRECTION FOR AMIKA SOCIAL EVERGREEN 2023 | SHOT + STYLED BY HEIDI'S BRIDGE | SENIOR VIDEO EDITOR + ANIMATOR CYNTHIA MEMBRENO

DESIGN FOR ALLURE BEST OF BEAUTY 2019. CREATIVE DIRECTOR NATHALIE KIRSHEH, ART DIRECTOR SARAH OLIN, DIGITAL ART DIRECTOR AIMEE SY

ART DIRECTION FOR AMIKA HOLIDAY 2022 WITH MORGAN BOURDEAU | SHOT BY JESS RICHMOND + PHILLIP LE | STYLED BY KENDYLL LEGIER | HAIR BY NAEEMAH LE FOND | MAKE UP MARI SHTEN

ART DIRECTION FOR AMIKA HANDWASH 2023 | SHOT BY JESS RICHMOND + PHILLIP LE | STYLED BY JACQUELINE DRAPER | SENIOR VIDEO EDITOR + ANIMATOR CYNTHIA MEMBRENO

ART DIRECTION / STYLING FOR UBUNA 2020 | SHOT BY SOPHIE SAHARA | CA CREATIVE

ART DIRECTION FOR AMIKA HOLIDAY 'AMIKAVERSE' 2023 CAMPAIGN | 3D RENDERING + MOTION BY CYNTHIA MEMBRENO

ART DIRECTION / DESIGN OF CERE  LOGO AND PACKAGING  | SCOUT LAB

ART DIRECTION FOR AMIKA ON LOCK CAMPAIGN | SHOT BY JESS RICHMOND + PHILLIP LE | STYLED BY ERICA LUTZ | HAIR BY NAEEMAH LE FOND | MAKE UP MARI SHTEN | SENIOR VIDEO EDITOR + ANIMATOR CYNTHIA MEMBRENO

DIGITAL DESIGN/ CONCEPT FOR GLAMOUR HOROSCOPE HUB 2019

ART DIRECTION / DESIGN/ STRATEGY OF CERE |  SCOUT LAB | WEB DESIGNER SOPHIE WESTFALL

ART DIRECTION FOR AMIKA SOCIAL EVERGREEN  | SHOT + STYLED BY HEIDI'S BRIDGE

DIGITAL DESIGN FOR BANDIER HOLIDAY 2020 DIGITAL CAMPAIGN LOOKBOOK

DIGITAL ILLUSTRATIONS FOR ALLURE HOROSCOPE HUB 2019

MOTION / DESIGN OF NETTE LAUNCH DIGITAL ADS

DIGITAL ILLUSTRATION 'CHERRIES' 2023

ART DIRECTION FOR AMIKA ON LOCK CAMPAIGN | SHOT BY JESS RICHMOND + PHILLIP LE | STYLED BY ERICA LUTZ | HAIR BY NAEEMAH LE FOND | MAKE UP MARI SHTEN

ART DIRECTION FOR AMIKA HANDWASH 2023 | SHOT BY JESS RICHMOND + PHILLIP LE | STYLED BY JACQUELINE DRAPER

Amika Handwash Campaign, 2023 shot by Jess Richmond

CREATIVE DIRECTION / CAMPAIGN STRATEGY FOR 'HARDENED HEARTS' CASETIFY X OLIVIA RODRIGO  2022 | SHOT BY MASON POOLE | IN COLLABORATION WITH CASETIFY CREATIVE + SCOUT LAB

Alexa is a digitally and socially-minded freelance art director & designer with a passion for beauty, based in NYC. 

 

Previous clients include Amika, Glamour, Allure, Bandier, Saturday Skin, Nette, Scout Lab and more.

Alexa's work has been featured in THE DIELINE, MindSparkleMag & EditorX and recognized by the Indigo Awards 

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